Decoding Zohran Mamdani's Style Choice: What His Suit Tells Us Regarding Modern Manhood and a Shifting Society.
Coming of age in London during the 2000s, I was always surrounded by suits. They adorned City financiers rushing through the financial district. They were worn by fathers in Hyde Park, kicking footballs in the evening light. At school, a inexpensive grey suit was our mandatory uniform. Traditionally, the suit has functioned as a costume of gravitas, projecting authority and professionalism—qualities I was expected to aspire to to become a "man". However, before lately, people my age seemed to wear them less and less, and they had all but vanished from my mind.
Subsequently came the incoming New York City mayor, Zohran Mamdani. Taking his oath of office at a closed ceremony wearing a subdued black overcoat, pristine white shirt, and a notable silk tie. Propelled by an ingenious campaign, he captured the world's imagination like no other recent mayoral candidate. Yet whether he was celebrating in a hip-hop club or attending a film premiere, one thing was largely constant: he was frequently in a suit. Relaxed in fit, modern with soft shoulders, yet traditional, his is a quintessentially professional millennial suit—well, as common as it can be for a generation that seldom bothers to wear one.
"This garment is in this weird place," notes men's fashion writer Derek Guy. "It's been dying a gradual fade since the end of the second world war," with the significant drop arriving in the 1990s alongside "the advent of business casual."
"Today it is only worn in the strictest settings: weddings, memorials, and sometimes, legal proceedings," Guy explains. "It's sort of like the kimono in Japan," in that it "fundamentally represents a custom that has long retreated from everyday use." Many politicians "wear a suit to say: 'I am a politician, you can have faith in me. You should support me. I have authority.'" Although the suit has traditionally conveyed this, today it enacts authority in the attempt of gaining public confidence. As Guy elaborates: "Since we're also living in a democratic society, politicians want to seem approachable, because they're trying to get your votes." To a large extent, a suit is just a subtle form of performance, in that it enacts manliness, authority and even closeness to power.
This analysis stayed with me. On the rare occasions I require a suit—for a ceremony or formal occasion—I dust off the one I bought from a Japanese department store several years ago. When I first picked it up, it made me feel refined and expensive, but its slim cut now feels outdated. I suspect this feeling will be all too familiar for many of us in the global community whose families originate in somewhere else, especially global south countries.
Unsurprisingly, the working man's suit has fallen out of fashion. Similar to a pair of jeans, a suit's shape goes through trends; a specific cut can therefore characterize an era—and feel quickly outdated. Consider the present: looser-fitting suits, echoing Richard Gere's Armani in *American Gigolo*, might be in vogue, but given the price, it can feel like a significant investment for something likely to fall out of fashion within a few seasons. But the attraction, at least in some quarters, persists: recently, major retailers report tailoring sales rising more than 20% as customers "move away from the suit being daily attire towards an desire to invest in something special."
The Politics of a Mid-Market Suit
Mamdani's preferred suit is from a contemporary brand, a European label that sells in a mid-market price bracket. "He is precisely a product of his upbringing," says Guy. "In his thirties, he's not poor but not exceptionally wealthy." To that end, his moderately-priced suit will resonate with the group most likely to support him: people in their 30s and 40s, university-educated earning middle-class incomes, often discontented by the expense of housing. It's exactly the kind of suit they might wear themselves. Affordable but not extravagant, Mamdani's suits plausibly align with his proposed policies—which include a rent freeze, building affordable homes, and fare-free public buses.
"You could never imagine a former president wearing Suitsupply; he's a Brioni person," says Guy. "He's extremely wealthy and was raised in that property development world. A power suit fits seamlessly with that tycoon class, just as more accessible brands fit naturally with Mamdani's cohort."
The legacy of suits in politics is long and storied: from a well-known leader's "controversial" beige attire to other national figures and their notably polished, tailored appearance. As one British politician learned, the suit doesn't just clothe the politician; it has the potential to define them.
The Act of Banality and Protective Armor
Perhaps the key is what one scholar refers to the "enactment of ordinariness", invoking the suit's long career as a standard attire of political power. Mamdani's particular choice taps into a deliberate understatement, neither shabby nor showy—"respectability politics" in an unobtrusive suit—to help him connect with as many voters as possible. But, experts think Mamdani would be aware of the suit's military and colonial legacy: "This attire isn't neutral; scholars have long pointed out that its contemporary origins lie in imperial administration." It is also seen as a form of defensive shield: "It is argued that if you're from a minority background, you aren't going to get taken as seriously in these traditional institutions." The suit becomes a way of asserting credibility, particularly to those who might question it.
This kind of sartorial "code-switching" is not a recent phenomenon. Even historical leaders previously wore three-piece suits during their early years. Currently, certain world leaders have started swapping their usual fatigues for a black suit, albeit one lacking the tie.
"Throughout the fabric of Mamdani's image, the struggle between belonging and otherness is visible."
The attire Mamdani chooses is highly significant. "As a Muslim child of immigrants of Indian descent and a democratic socialist, he is under pressure to conform to what many American voters expect as a sign of leadership," notes one expert, while at the same time needing to navigate carefully by "not looking like an elitist selling out his distinctive roots and values."
Yet there is an sharp awareness of the double standards applied to who wears suits and what is interpreted from it. "That may come in part from Mamdani being a younger leader, able to adopt different identities to fit the situation, but it may also be part of his diverse background, where code-switching between languages, customs and attire is common," it is said. "Some individuals can go unremarked," but when women and ethnic minorities "seek to gain the power that suits represent," they must carefully navigate the codes associated with them.
Throughout the presentation of Mamdani's official image, the tension between belonging and displacement, inclusion and exclusion, is visible. I know well the awkwardness of trying to conform to something not built for me, be it an inherited tradition, the society I was born into, or even a suit. What Mamdani's sartorial choices make evident, however, is that in politics, image is never neutral.